SEA Agency Düsseldorf

Search engine advertising

PPC can be beneficial for any type of business. Whether you are a small business that has just opened or an established large corporation, pay-per-click advertising can help you achieve your goals by increasing traffic and sales. Relevant keywords, compelling ad copy and smart targeting are just some of the key ways PPC can be effective for your business.

As you may know, PPC stands for Pay-Per-Click, which means that you only pay for these types of ads when they are clicked. Once you have set a budget, you pay for the number of clicks you receive on your ads until your budget for the set period is reached.

Advertisers must bid on keywords that they consider to be particularly relevant for their company. If they win the auction, their ad will be displayed in a specific position on the search results page, depending on the relevance of the search term and the quality score.

We set up customizable geographic and demographic parameters and select the best keywords for your ads that are unique to your business. This way, your business gets a higher volume of the right kind of traffic. This means that more people who match your customer parameters will see your ads, instead of unqualified people who are in the wrong area or simply don't fit your business.

PPC can help your business in a number of ways, depending on what you want to achieve. For example, if you are a small local business looking to increase brand awareness, you can do this by bidding on highly relevant keywords that relate to your business while using display ads to target audiences relevant to your business.

If, on the other hand, you are a large e-commerce retailer looking to increase your sales, you can use Shopping campaigns and target the whole of Germany. This is where the PPC experts at wolpersweb come in. We'll get to know your business and your goals to develop a customized strategy that will help you achieve those goals while staying within your budget.

It really depends on how much you want or can spend, how many people you want to reach and how big your business is. When setting up your ads, you choose a budget for a specific time period, such as weekly, monthly or quarterly. Your PPC campaign will not exceed the amount you choose within the time period you select.

Most small to medium-sized companies spend an average of around €2,000 per month, medium-sized companies can spend €10,000 or more, and larger companies can spend €100,000 or more. You can set your budget from €200 to as high as you like. The higher the budget, the more people will see your ads.

PPC steht für Pay-per-Click-Werbung, das heißt Sie zahlen immer dann, wenn ein Besucher auf Ihre Anzeigen klickt, während SEO (Search Engine Optimization) ein Begriff ist, der eine Methode beschreibt, mit der die Besucher auf natürliche Weise oder wie es im Marketing heißt, „organisch“ zu Ihrer Website gelangen. Beide sind sehr wichtig für einen gesunden Verkehrsfluss auf der Website und für die Gewinnung neuer Leads auf Ihrer Website.

Yes, PPC can and should generally be location-based. This way, your ads will only appear to people in your service area. You can select any location to target your ads to a location such as a city, state or country, or multiple cities, states or countries.

While PPC is a form of online advertising, SEM stands for Search Engine Marketing. It is a term that describes all activities designed to improve the visibility of a website in search engines. In short: SEM is a mixture of PPC and SEO.

We utilize SEM for many of our clients to achieve maximum results, blending paid and organic strategies to leverage every aspect of marketing to bring our clients as many qualified potential customers as possible.

There are a variety of PPC options such as Google Ads, e.g. display ads, paid search ads, retargeting ads, social media ads and shopping ads. Google Ads are by far the most popular and versatile option.

Google Ads is the most popular pay-per-click advertising platform in the world. Google is the most popular search engine with around 3.5 billion search queries per day and offers advertisers the greatest reach in the field of search engine advertising.

With Google Ads, you can create and share ads (for both desktop and mobile) via keyword bidding and targeting. You also have the option to show beyond search engine results. With Google, you have the ability to advertise across other Google properties (e.g. Google Maps, YouTube) as well as the Google Display Network and Google Shopping Network, which is becoming increasingly important for e-commerce advertisers.

Have you ever been online and noticed an advertisement that mysteriously matches your current browsing history? It's not déjà vu, and it's not magic either. It's called remarketing!

Remarketing is arguably the most effective type of display advertising there is, as it allows you to target an audience that has already expressed a strong interest in your product or service by visiting your website. With remarketing ads, your company remains in the memory of the target group that might otherwise have forgotten you.

While with other display advertising methods you can search by demographics or other customer profiles, with remarketing you can search by current behavior. Current behavior is the strongest indicator of future behavior, and we know how to use this information to get results!

No matter how great your website is, the vast majority of your visitors will leave before making a purchase or submitting their contact information. With the help of our remarketing experts, you can bring these potential customers back to your website with specialized ads that follow them after they leave. (Hint: If you're reading this, you're definitely seeing our ads now).

In 2018, Google Shopping Ads accounted for 76 % of all retail search ad spend, which in turn generated 85 % of all clicks. This shows how incredibly important active Shopping campaigns are for e-commerce businesses.

Google Shopping ads generally have higher CTRs, generate more relevant and higher quality leads and have higher conversion rates/ROI than text ads. This is because Shopping ads are more visually appealing, allow price comparisons within the network and have better e-commerce optimized landing pages.

In addition to search and display campaigns, we also manage Shopping campaigns, including Google Merchant Center creation, feed creation/management, campaign creation and bid management.